Every post is checked against MCOB 3A and FCA finalised guidance FG24/1 on social media financial promotions. You review and approve every post before it publishes. You remain the regulated firm responsible for each financial promotion.
We run six checks before a post reaches your approval queue:
Automatically appends: Your home may be repossessed if you do not keep up repayments on a mortgage.
Flags language like guaranteed approval, lowest rates, best deal, or any claims that could mislead consumers.
Checks superlatives and certainty statements so promotions stay clear, fair, and not misleading.
Reminds you to include firm name and FCA number where needed.
Flags pressure wording such as act now before its too late unless it is factually justified.
Any post mentioning a live rate is flagged for manual review before scheduling.
MortgageSocial provides automated checks to support your process, but does not provide legal advice or standalone compliance approval. Under MCOB 3A, FG24/1 and Consumer Duty principles (including PRIN 2A), you remain responsible for every financial promotion published under your firm name.
If a post includes a live rate, you must confirm the figure is still accurate at final approval. Keep your own records in line with SYSC 9.1.